Buy This, Not That: What To Stop Buying And What To Buy Instead

Style is always a matter of taste, but there are a few pieces we think it’s time to retire. Consider this list less of a rulebook and more of a style refresh - what to stop buying now so you can invest in items that feel current, versatile, and worth the closet space.

STOP - Dressing Like Everyone Else.

INSTEAD - Create your own individual style, it’s powerful and so chic.

This, Not That: What To Stop Buying And What To Buy Instead

STOP - Heels You Can’t Walk In. An outfit only works if you can actually walk in it.

INSTEAD - Opt for heels with a platform or a short mule. If you really can’t hack the heels try a flat shoe.

TOPSHOP MULES - £72

STOP - Oversized, No Shape Tailoring. Your blazer should not drown you, that’s what a lounge hoodie is for.

INSTEAD - Opt something thicker, structured and with personality, bonus points for shoulder pads or a belt.

ZARA - £169

STOP - Fast Fashion Occasionwear. Those outfits you wear once to a wedding or a night out have to go. They drain your bank balance and space in your wardrobe.

INSTEAD - Versatile Occasionwear. Opt for something timeless, something you can wear again and again. It doesn’t matter if the outfit has been seen before, style it differently!

ZARA - £89.99

STOP – Denim Maxi Skirts. They often feel heavy, shapeless, and stuck in an era that’s long gone.

INSTEAD - Choose skirts in fabrics like satin, suede, silk, cotton, leather or linen. These fabrics move beautifully, feel lighter, and instantly give your outfit a modern, polished vibe.

NA-KD - £45.95


STOP – Beige Trench Coats. They feel a little too safe, too predictable, and let’s be honest, everyone has one.

INSTEAD – Choose a tailored coat with clean lines for a sharper, more refined silhouette, or a utility jacket in an unexpected fabric or colour for an outfit with far more character.

ZARA - £169

STOP – Wearing Black Leggings as Everyday Outfits. Outside the gym they just feel too casual for most settings. It’s a look that rarely feels polished, no matter how comfortable it is.

INSTEAD – For the same level of comfort, try wide leg knitted trousers or silk or satin pants. They’re just as easy to wear but instantly elevate your outfit, giving a refined, put-together look while keeping you comfortable.

H&M - £32.99

STOP - Designer Branded Beach Bags. Designer logo bags often look flashy, especially on the beach. They’re rarely timeless and can feel over-the-top.

INSTEAD - Go for something understated and elegant. The best ones are unbranded and often way more affordable. A simple, well-made bag will carry you season after season without ever feeling dated.

FARFETCH - £194


STOP - Buying Poor Quality T-Shirts. Buying cheap t-shirts that shrink, stretch out, fade, or become see-through after a few washes.

INSTEAD – Spend a little more on a high-quality t-shirt that lasts. Look for one that keeps its structure, feels substantial without being stiff, and fits perfectly. A well-made tee is a wardrobe staple, you’ll wear it season after season.

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