How To Find Your Style (Without Copying Everyone Else On Instagram)
Scrolling through Instagram can be equal parts inspiring and overwhelming. One second you’re saving a Scandi-cool neutral look, the next you’re tempted by ruffles and all things boho. Suddenly your online basket looks like it belongs to six different people.
So how do you actually figure out your own style - one that feels like you, not just a collection of borrowed trends? Here’s your guide to discovering a signature look that is yours!
All images above sourced from Zara.com
Audit Your Wardrobe (The Honest Way)
Open your wardrobe and pull out the pieces you actually wear on repeat - not the one-time dress or the shoes that looked better in theory. What colours, silhouettes, and fabrics keep showing up? That’s your starting point.
Identify Your Non-Negotiables
Maybe you hate heels. Maybe you never wear black. Knowing what doesn’t work for you is just as important as knowing what does.
Forget What’s “Flattering”
Try wearing silhouettes you’ve been told not to wear - like drop waists, capes, or wide-leg trousers. You might discover you’ve been boxed in by other people’s comfort zones.
Repeat Outfits (on Purpose)
Style isn’t found in the one-off outfits - it’s in the pieces you reach for over and over. Find a few combinations you really love and wear them often. Repetition isn’t boring - it’s iconic. Signature style is built on consistency, not constant reinvention!
Save Inspo - Then Spot The Patterns
Moodboard it up. Pinterest, saved folders, screenshots - gather anything that catches your eye. Then look again. What keeps repeating? Structured blazers? Oversized denim? Monochrome tones? Use it as your reference point before every shop or outfit build.
Know the Difference Between Inspiration & Imitation
It’s totally fine to take cues from people you admire - just make sure it’s filtered through your own lens.
Style isn’t about standing out or fitting in. It’s about showing up in clothes that feel like you - not the algorithm’s version of you. So save the inspo, trust your gut, and remember: your best outfits are the ones that make you feel like yourself!
