7 Independent Brands You Need To Know About

Big brands have their moment, but if you really want to stand out, it’s the independents you should be watching. These are the labels pushing boundaries, skipping trends, and building something way more original. From elevated basics to statement pieces that do all the talking, here are seven independent fashion brands you need to know (if you don’t already!).


Sultans

An Amsterdam-based hat label making the coolest fedoras, with free worldwide shipping! Explore a curated collection of 100% wool fedoras in seriously cool colours. But we’ve got our eye on the contrast straw Twilight Hat for summer - it’s a moment!

Shop Sultans


Insomnia Studio

Insomnia Studio is a tribute to the sleepless girl and the freedom of her imagination that only awakens when is dark at night. A seriously cool, playful brand that just dropped its latest “Casa Tua” collection this week - be sure to check it out!

Shop Insomnia Studio

Realm Shoes

Founded by a former colleague and ex-footwear buyer on a mission to create the perfect capsule wardrobe shoes, Realm doesn’t chase trends or rush collections - their designs are made to last in your wardrobe forever.

Shop Realm

Welcome To The Love Club

On the hunt for new beachwear? Welcome to the Love Club has you covered. Their cult-favourite Kimsets return this season in fresh, new colours - plus, their dreamy pareos are topping our holiday must-pack list.

Shop Welcome To The Love Club

Sol De Sarda

For the CUTEST addition to your make-up and skincare Sol De Sarda have 4 gorgeous pouches - perfect for tossing in your tote or suitcase!

Shop Sol De Sarda


Sassy Squid

A proudly British brand known for high-quality, predominantly linen pieces. Their “sassy” linen dress is the ultimate all-rounder: it’s effortlessly chic whether you’re beach-bound, hitting the shops, or heading out to dinner. We love a wardrobe hero that does it all!

Shop Sassy Squid


Sloane The Label

Sloane The Label is a slow fashion brand crafting standout crochet bags, charms, and phone straps. Their limited drops tend to sell out fast, but the best part? You can also customise your own for that personal touch!

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